Kate Edelstein

By November 2, 2016

Managed 3 employees and a portfolio of over 40 unique company web (online, inbound marketing, and social media) initiatives. Top clients include RE/MAX, Sports Authority, Avaya Corporation, tw telecom, Steelcase, and The History Channel.
• Organized and managed company participation in PR engagements and community events.
• Responsible for new client business, research and qualify potential clients, create reports, and develop sales strategies.
• Responsibilities for mentioned clients include team management of site content updates, social media campaigns, SEO, social media optimization (SMO), sentiment analytics, brand management, employment branding, content creation, job recruiting, webinars, and building online fan base.
• Project Management – made sure the entire project from start to finish followed budget, timelines and hit deadlines.
• Lead client launches by developing company-specific social media strategy, creating ad guidelines, analyzing ROI expectations, and determining measurement –whether it be corporate reputation, conversations, fan growth, indirect sales, or customer engagement.
• Project management: work closely with clients and employees to continuously ensure organized and timely deliverables based on launch strategy.
• Leveraged Mantis Technology, Google Analytics, and other analytical tools to actively manage online reputation and identify thought leaders/influencers.
• Developed governance model and social media policy (internal and external) with the Legal and HR teams.
• Responsible for recruiting and interviewing perspective hires and directing the internship program.
• Voice of SME on AM 560 KLZ, Thursday mornings at 10:07am, to discuss social media tips.
• Specialties: Sales, Facebook, LinkedIn, Twitter, TweetDeck, HootSuite, Google+, Foursquare, Yelp, Blogspot, WordPress, Microsoft Office, iWork, Pinterest, Webinars (Level3 and GoToMeeting), and YouTube.