How the Metaverse will Impact Social Media

What is the Metaverse?

The Metaverse is a digital world created by companies and users and experienced through a virtual reality headset. In it, you can meet up with friends, see a show, play a game or do anything else you could actively experience in the real world. The difference is that your physical body and location don’t have to be limiting factors.

Want to be a dragon and fly above your favorite band while they perform? It’s possible in the Metaverse. Want to own 1,000 dogs and walk them all without a leash? At least you don’t have to worry if they bite.

The Metaverse is a different reality. One that feels like a video game where your creativity and imagination can dictate everything around you.

How will it Impact Social Media?

It’s hard to tell what the impact of the Metaverse will be. If you ask Mark Zuckerberg, founder and CEO of Meta, it’s going to change everything – and they’re putting their money where their mouth is, dropping billions into the development of the Metaverse.

If you ask the public, you’ll get some contradictory responses. According to a survey conducted by Axios, only 7% of the public thinks the Metaverse is exciting and makes them hopeful for the future, while nearly a third (32%) say it makes them scared.

Most, however, have no idea what the Metaverse is, with 60% of respondents claiming they are unfamiliar with it entirely.

How will it Impact Digital Marketing?

The impact felt by digital marketing professionals hasn’t come to fruition… yet.

If it ends up being a big draw, with millions or hundreds of millions of daily users, it will overturn marketing as we know it. Some early adopters and large companies are pushing into the space, trying to be the first to harness the Metaverse for sales and conversions. Companies like Nike have released digital shoes for you to sport in the Metaverse.

Hundreds of artists are hard at work creating digital artwork for you to hang in your digital home. Companies are setting up shopping locations where you can explore brands, try on things and order actual products delivered to your home from the “brick and mortar” locations.

It’s easy to see how the Metaverse could have a massive impact on digital marketing and sales, but with just a million active users, it’s hard to know the value. Compare the Metaverse to Facebook’s 1.9 billion daily users, and it’s easy to see where you will get more bang for your marketing buck, but widespread adoption will change everything. If it does, Wyckoff will be here to help.

Don’t Delete That Post! | White Paper Download

Title

Oh dear…did someone say something bad about your company online? About your customer service? Your product? You're online platform? Maybe you screwed up or otherwise deserve it and maybe not. But if you're appropriately active on social media, you will get slammed by someone, sometime… deserved or not.

Enjoy this free PDF download about using social media to grow your business! Please enter your email for access. Enjoy!

All About Me | White Paper Download

But Enough About Me... What do You Think about Me??

There are tons of best practices we follow related to social media marketing programs. But in the interest of time, I'll zero in on some of the primary elements I stress with the talented content producers at Social Media Energy. (OK, I guess that's a plug… my bad.)

Enjoy this free PDF download about using social media to grow your business! Please enter your email for access. Enjoy!

The E-Customer Relationship | White Paper Download

How Do You Manage Your E-Customer Relationships?

All of your customers, whether you're B2B or B2C, are talking about you every day, maybe even every hour. Are you equipped to listen to what they're saying and to engage in a personal exchange? Remember…Connect digitally, listen closely, react quickly, and respond personally.

Enjoy this free PDF download about using social media to grow your business! Please enter your email for access. Enjoy!

The Stars Obsession | White Paper Download

Title

For better or worse, consumers are increasingly weighing in and rating products and buying experiences on major sites like Yelp, Facebook, TripAdvisor, Google, Amazon, and others. There are obvious and many less obvious reasons companies should care. Check out my latest post on how on your company’s ratings can drive new revenue streams!

Enjoy this free PDF download about using social media to grow your business! Please enter your email for access. Enjoy!

Social Media for Candidate Recruiting | White Paper Download

Looking for New Candidates?

Searching for your next employee can be a daunting task.  That being said, the ways in which you use social media can make your life much easier!  Check out my latest post on how to use social media to your advantage and find your next superstar!

Enjoy this free PDF download about using social media to find your next great team member! Please enter your email for access. Enjoy!

Active or Passive? | White Paper Download

Active or Passive?

If you want to take the next step in your executive career, ignore anyone who says one month is better than another to find an awesome executive position. Find out here how to control your executive career search, NOW!

Enjoy this free PDF download about taking control of your executive career and making moves that are most impactful for your future. Please enter your email for access. Enjoy!

So What’s the Big Deal with the Number Sign | White Paper Download

Title

The question we get asked all the time. 'What is a Hash Tag?' or 'Why does every television commercial have a number sign next to their company name?' Hash Tags are here to stay. Some organizations will lean how to use them as a strategic advantage, and others will continue to use their 8 track. We have never been in a time in history when it is easier to find the critical information we need with lightning speed. It’s now time for every company to harness this technology and OWN their own digital real estate before others use it for their competitive advantage.

Enjoy this free PDF download about using hash tags for your business to drive social media traffic. Please enter your email for access. Enjoy!

Small is Big | White Paper Download

Ready to Make to Move to Mobile?

In today’s digital world, small devices are a big deal!  As the world changes, are you ready to change with it! Take a look at how best to optimize for our mobile friendly world!

Enjoy this free PDF download about understanding the ways in which a mobile friendly world can be your best friend! Please enter your email for access. Enjoy!