The question we get asked all the time. 'What is a Hash Tag?' or 'Why does every television commercial have a number sign next to their company name?' Hash Tags are here to stay. Some organizations will lean how to use them as a strategic advantage, and others will continue to use their 8 track. We have never been in a time in history when it is easier to find the critical information we need with lightning speed. It’s now time for every company to harness this technology and OWN their own digital real estate before others use it for their competitive advantage.